Nintendo Product Guide
This Nintendo Product Guide was given to a game store by Nintendo of America right before the release of the GameCube.
The binder is divided into six categories:
Store specific information was removed for private corporate reasons.
News & Updates, referred to as “Network News,” is a Nintendo Authorized Repair Center newsletter that touts the virtues of the GameCube and the Game Boy Advance. The newsletter also includes a recipe on how to make a delicious roast beef sandwich.
New product information displays specs for the GameCube and the Game Boy Advance, and showcases upcoming titles.
Advisories/Warnings/Disclaimers highlights some ingenuous return fraud examples, like trading in a Game Boy Advance box with a sardine can inside or a chiseled brick in the shape of a Rumble Pak. (“Armed with the knowledge contained within these pages, slash returns losses and be the hero of your store.”) Other pages implore store employee to ask customers if they use cheat devices before accepting returns of “faulty games.”
SiRAS/Returns Information starts out with information about SiRAS.com, a department of Nintendo’s Electronic Registration Program that is designed to manage services to reduce store returns. SiRAS works by storing UPC codes inside of its database, so upon the return of a Nintendo product, the store only needs to check that code on the SiRAS site or via an automated phone service. This saves some hassle if the customer does not have a store receipt. The next page of this section is Nintendo’s product returns checklist that explains return and repair warranty deadlines. A hotline number on the bottom is provided for stores to order more checklists, phone stickers, and brochures. On the flip side is a list of steps that Nintendo suggests stores follow when accepting returns.
Miscellaneous is catch-all category for Nintendo to advertise all of its accessories, games, guides, and magazines for bulk ordering. This section also features common customer questions, ESRB game ratings, and a sign in sheet for customer service reps.